At the height of America’s original whiskey boom of the late nineteenth century, a German immigrant named Phil Hollenbach crafted a brand called Fortuna that helped define the early days of the modern Bourbon industry. Hollenbach left a lasting mark on the whiskey trade, having found great success in Louisville, Kentucky. He strived to delight customers far and wide by sharing his “Taste of Good Fortune.”

Over a hundred years since its inception, Fortuna Bourbon has now been revitalized for a new generation of whiskey lovers to celebrate. Aged a minimum of six years and hand-selected by the folks behind Rare Character Whiskey, the spirit of Hollenbach’s passion and dedication lives on in the remarkable Kentucky Straight Bourbon.