Shochu is the native spirit of Japan—a white spirit that offers an incredibly rich flavor, a light structure, and a smooth finish. Iichiko Shochu is made from 100% barley and crafted in the Oita Prefecture—a region famous for its dense cedar forest, mountainous terrain, and geothermal springs. Iichiko uses exceptionally soft, iron free water that is naturally filtered through 1000 feet of volcanic rock. Iichiko, pronounced EACH-ko, translates to “it’s great” in local dialect.

iichiko shochu is an iconic brand selling more than 8 million cases in Japan. The highly popular bottles and label are a premium staple available in every Asian restaurant. Its success comes from its easy pairing with a wide range of Asian cuisines.