In 1795, the King of Spain granted José Antonio de Cuervo the first concession ever to produce Tequila commercially. This singular event marked the birth of Tequila. Tradicional is the original Tequila, and the family’s distillery, La Rojena, is still found on the same land.

Winner of Mexico’s most prestigious competition, Tradicional celebrates a family tradition that started more than 200 years ago. The agave is harvested from the family estate and produced using the same small-batch method originated by José Cuervo himself. Each bottle is handcrafted with embossed glass and a unique bottle number to reflect the quality and authenticity of this 100% blue agave Tequila.

Enjoy Tradicional Silver as a crisp, smooth, frozen shot or in a well-crafted, authentic cocktail.