The Central Highlands of Việt Nam are well-known for their red basalt soils.

This fertile earth, rich in iron from long silent volcanoes nourishes a vast array of plant species, among them coffee, tea, and silk.

It is home to majestic waterfalls, untouched primary forests, longhouses, Gong culture, Dam San epic poetry, and elephant training.

Where indigenous groups - Jarai, Bahnar, and more, have called home for centuries. Where animist beliefs are still part of everyday life.

It is a gin that truly embodies the land’s spirit: warm spices, sweet and savory roots, dried fruits, balanced with soft tannins and subtle acidity.

It inherits a rich ruby color from the Sim berries, reminiscent of the red soils from which they grow and the traditional textiles of the people here.