Justin Timberlake was always inspired by the passion and craftsmanship that goes into creating a fine tequila. He was struck with the idea of connecting with his fans by uniting the passion he has for his craft with the art and dedication that goes into every bottle of tequila. He turned to one of the largest and most storied tequila houses in Mexico – Casa Sauza – as a means to reach fans in the broadest way possible.